Newsletters

WebFinance Inc. publishes three newsletters, InvestorGuide Daily, InvestorGuide Weekly and InvestorWords Term of the Day. InvestorGuide Daily is a free financial and investing daily newsletter covering the day's market activity and earnings news, as well as business news and analysis stories. InvestorGuide Weekly is a free weekly newsletter that covers business news and commentary, investor education, online finance, and technical and Internet investing. InvestorWords Term of the Day features a different term from InvestorWords.

Each of WebFinance Inc.’s newsletters is completely opt-in, and the subscriber base has been built via word of mouth over the last seven years and consists almost exclusively of active online investors. The newsletter sponsorships are completely exclusive with the text ad being given a prominent placement under the header of the newsletter. Advertisers can submit ads that are up to 6 lines long with 68 characters per line.

Dedicated Mailings

Dedicated mailings are an opportunity for advertisers to get the attention of WebFinance Inc.’s audience and to convey a more detailed message about their products or services.

Dedicated mailings reach an exclusively opt-in only list of 150,000 subscribers and the company can send messages to everyone, or to as few as 50,000. The format can be either text or HTML, and although most of advertisers limit themselves to approximately one page (30 lines) to improve their response rates, the length of advertisers' messages is flexible. One stand-alone mailing will be dispatched every 2 weeks, so advertisers' messages will get special attention from WebFinance Inc.’s audience.