Annandale, VA, Dec. 9th, 2003 – Financial internet company WebFinance Inc. announces today the launch of WiserAdvisor.com, an innovative way for individuals and financial professionals to find each other.

WiserAdvisor.com’s algorithms are designed to match individuals completing its online questionnaire with their ideal advisors. It covers all 50 states and includes advisors specializing in portfolio management, retirement and estate planning, educational planning, taxes, insurance, and business finances. Eight of the ten largest financial firms are already participating.

"We believe WiserAdvisor.com represents a fundamental improvement in how individuals and financial professionals connect with each other," said Thomas Murcko, WebFinance Inc’s CEO. "By enabling each user to describe and then be matched with their ideal advisor, WiserAdvisor.com overcomes the shortcomings of traditional shot-in-the-dark methods such as referrals from friends and family. This service empowers anyone looking for objective guidance during this time of corporate scandals and economic uncertainty."

WiserAdvisor.com User Benefits:

Objectivity: WiserAdvisor.com operates independently of the advisory firms, so there is no conflict of interest or hidden agenda.

Quality: Every WiserAdvisor.com advisor is an experienced and highly skilled professional who meets rigorous qualification standards.

Accuracy: WiserAdvisor.com’s algorithms compare the user’s questionnaire with every advisor’s profile information and display only the best matches.

Confidentiality: WiserAdvisor.com never sells users’ or advisors’ personal contact information.

Simplicity: The questionnaire takes less than five minutes.

Empowerment: Users choose exactly which advisors may contact them.

Free: There’s no charge and no obligation.

The system also provides substantial benefits to advisors, enabling them to reach thousands of potential clients in their area and (if they choose) throughout the country. An advisor is put in contact only with potential clients who specifically request that advisor. There is no subscription fee, and every lead is guaranteed for quality.

About WiserAdvisor.com

WiserAdvisor.com is an independent and objective matching service, which helps individuals find the best financial advisors for their unique needs, and provides advisors with their ideal clients. For more information, please visit http://www.wiseradvisor.com

About WebFinance Inc.

Founded in 1996 and headquartered in Annandale, Virginia, WebFinance Inc. is a privately held online financial company. It operates the award-winning InvestorWords.com, InvestorGuide.com, and WiserAdvisor.com, reaching over half a million investors every month. For more information, please visit http://www.webfinanceinc.com

Contact
Anne Hagen
Marketing Communications
(703) 813-8141
press@investorguide.com